"Few books have had as great an impact on the cause of world evangelization in our generation as Robert Coleman's The Master Plan of Evangelism ... just as it has spoken to men and women for three decades, so it now deserves to be discovered afresh by a new generation of Christians who have glimpsed the heartbeat of their Lord for evangelism."
- Billy Graham
The Master Plan of Evangelism ... to reach the world with the good news through Jesus Christ. "It all started by Jesus calling a few men to follow Him. This revealed immediately the direction His evangelistic strategy would take. His concern was not with programs to reach the multitudes, but with men whom the multitudes would follow." Dr. Coleman looks into the New Testament and observes that Jesus' aim was not to promote spiritual rehabilitation programs, but to invite people into a person relationship with Himself.
Dr. Robert E. Coleman ministers around the world as an evangelist and teacher of church leaders. He presently serves as Distinguished Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. Dr. Coleman speaks actively around the world and has written hundreds of articles and twenty-one books, including The Master Plan of Evangelism.